Factors Influencing the Decision Making of Salaried Women Employees in Banking Sector

Abstract: Decisions towards investment are based on investor’s mind set rather than rational decision making. The main objective of this research study is to identify the factors that influence the investment decisions of the women employees working in banks. The data for the study were obtained from 250 women investors employed in various banks in Chennai through survey method using a well-structured questionnaire and with. Statistical tools such as factor analysis and garrett’s ranking method were used to identify the factors influencing the investment decision of the respondents. Factors like Investor’s Self-confidence, Investment Prudence and Investment Planning & Annoying Planning were identified for the investment decision of respondents. Further, Friends / Colleagues and Family members were found to be the motivational factors for influencing the decision making process by the investors.