Chinedu, Anyanwu Hilary and Haron, Sharifah Azizah and Hashim, Ahmad Hariza and Ann, Ho Jo (2020) Consumers’ Attitudes Towards Locally Manufactured High Involvement Products: A Systematic Review. Asian Social Science, 16 (12). p. 80. ISSN 1911-2017
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Abstract
The increased level of market globalization has necessitated inculcation of positive attitudes towards locally manufactured high involvement products in consumers. While several governments are concerned about this, scholars have also given attention to this development and as a result, a need to ascertain what actually instigates consumers’ attitudes towards locally manufactured high involvement products such as: automobiles, houses, and mobile services through systematic review of extant literatures. A systematic literature review that involved comprehensive search of four databases utilized eight eligible studies to conclude that the influence of collectivism and consumer ethnocentrism (CE) on attitude towards locally manufactured high involvement products is a psychological process. The review also revealed that collectivism and CE catalyze consumers’ attitudes towards locally manufactured high involvement products through emotional and rational temperaments. Implications of the findings are discussed with suggestion for further studies.
Item Type: | Article |
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Subjects: | Souths Book > Social Sciences and Humanities |
Depositing User: | Unnamed user with email support@southsbook.com |
Date Deposited: | 17 May 2024 11:08 |
Last Modified: | 17 May 2024 11:08 |
URI: | http://research.europeanlibrarypress.com/id/eprint/1381 |